Whether you want the simplicity of point and shoot photography or a greater level of control over aperture and shutter speed, the FinePix F770EXR incorporates the features required.

Next generation EXR CMOS Sensor

Fujifilm’s advanced EXR CMOS sensor tackles motion blur using a combination of mechanical image stabilisation, high ISO sensitivity and its new Motion Detection capability. The FinePix F770EXR can capture great detail in low light scenes without resorting to flash. EXR Auto automatically optimises settings according to scene types, offering 103 different shooting patterns.

When EXR Auto mode is selected in low light conditions, the FinePix F770EXR can automatically detect if the subject is moving. If so, the camera deploys Motion Detection and a higher ISO to ensure the subject is captured with reduced blurring. If no subject movement is identified, the EXR CMOS sensor automatically keeps the ISO lower and uses image stabilisation to reduce noise.

In manual mode, the FinePix F770EXR offers High Resolution (HR) Priority for the best possible picture quality, Wide Dynamic Range (DR) Priority for scenes with high contrast, or High Sensitivity and Low Noise (SN) Priority for great results in low light.

Sharp, clear 20x optical zoom lens

The FinePix F770EXR houses the new Fujinon 20x super wide angle optical zoom lens that produces crisp, high resolution results throughout the focal range, from 25mm wide angle to 500m telephoto. Super Macro Mode allows sharp focusing down to 5cm delivering the most brilliant detail possible.

The FinePix F770EXR also features Intelligent Digital Zoom which effectively doubles the zoom capacity - with 20x optical zoom, Intelligent Digital Zoom delivers 40x total zoom. Image quality remains the same even when the lens is zoomed out to the maximum focal length.

                                                                                                                                           
Exceptional speed

Once you turn the power on, the FinePix F770EXR is ready to shoot in just 1.5 seconds. Auto focus speeds are as fast as 0.16 seconds delivering outstanding high speed shooting capabilities, up to 8 frames per second (fps) at full resolution, up to 11fps at medium resolution and full HD movie capture at 1080p (30fps) in stereo.

Improved GPS functionality

The FinePix F770EXR has been equipped with a new high sensitivity antenna which finds positioning quickly. The Route Log feature creates an illustrated map showing where you’ve travelled and Photo Navigation displays the distance to and distance from a previous location. You can record and edit your favourite places in the camera with the new My Landmark function while the Landmark Navigator feature indicates nearby landmarks and the distance the user is away from them. When you hold the camera in the normal picture taking position, you’ll see the name of the nearest landmarks and the distance to it. When you point the lens to the ground, the LCD converts to a radar view to show locations relative to where the user is standing.

Powerful features for maximum versatility

The FinePix F770EXR offers the option of a RAW file format for unaltered files and has continuous shooting at up to 11fps (image size M only) for action shots. The ISO mode can be selected automatically and offers a range of 100 up to 3200 - it can also stretch to an incredible 12800 (image size S only). A full complement of exposure modes is available including aperture-priority, shutter priority and manual for creative shooting.

HD movie capture

The FinePix F770EXR also offers 1080p Full HD movie recording at 30fps with stereo sound which is ideal for playing back on an HD ready TV. High speed movies can be recorded at up to 320fps and all movie modes now come with face tracking AF, ensuring faces stay sharp and correctly exposed even when the subject is moving. Even if a focus locked subject moves within the frame, the camera will keep the focus on part of the subjects face for continuous on-focus tracking. With a mini-HDMI output connector, it is easy to connect and view images on your HD TV (HDMI cable not included).

Intelligent Image Stabilisation

With a highly sensitive gyro sensor, the Intelligent Image Stabilisation system provides improved image quality with reduced blurring and noise in still pictures and also when shooting movies at the full optical zoom or in very low light. The new mechanically stabilised sensor is able to overcome handshake and can compensate for a range of hand movements, so increasing ISO to freeze action is no longer necessary - sharp low-light pictures can be achieved at ISO400, rather than ISO800 or 1600 at night scenery. Blur is reduced to an absolute minimum in the FinePix F770EXR by deploying high ISO sensitivity to automatically increase shutter speeds and CMOS shift type to counteract the problems of handshake and subject movement.

3.0” clear LCD

The high contrast 3.0” LCD (460K) on the FinePix F770EXR incorporates Monitor Sunlight mode which is beneficial in bright light as the camera can be directed at a range of shooting angles to enable framing of almost any shot.

Multi-Frame Technology

Using Fujifilm’s Multi-Frame Technology, a burst of two or three frames is captured and by taking the distance information off, the main subject is crisply matted against a defocused foreground and background. Meanwhile, Pro Low-Light Mode can be applied to help solve the problems of noisy low light shots. Once switched to Pro Low-Light Mode, the FinePix F770EXR will take a burst of four high sensitivity images using Pixel Fusion technology in quick succession. By using the camera’s Multi-Frame Technology, the 1^st, 2^nd, 3^rd and 4^th images are overlapped to create one image with extremely low noise.

Motion Panorama

An enhanced Motion Panorama mode allows users to capture beautiful, seamless 360° panoramic images both horizontally and vertically that show fine detail, low noise and high resolution at 180°, 240°, or full 360° panoramic ranges.

Other features include Super Intelligent Flash; Tracking Auto Focus (AF), Shoot in RAW,Face Recognition and Face Detection with AutomaticRed-eye Removal.

FUJIFILM Senior Category Manager – Imaging, Daniel Paul, said the FinePix F770EXR offers superb image quality and an exceptional range of features that accommodates point and shoot photography, as well photography where manual control is desired.

The Fujifilm FinePix F770EXR has a recommended retail price of $449.

The revolutionary Fujifilm X-Pro1 is a premium interchangeable lens camera which received the TIPA Best Compact System Camera Professional Award in recognition of its Hybrid Multi Viewfinder, allowing users to switch between the optical viewfinder (OVF) and electronic viewfinder (EVF). It automatically selects the OVF magnification and frame size according to the focal length of the attached lens (for wide angle and standard focal lengths).

The X-Pro1 was also recognised for its 16.3 megapixel APS-C X-Trans CMOS™ Sensor, enabling very high image quality, high speed and high precision image processing. Its new colour filter array with enhanced aperiodicity (randomness) controls moiré and false colour generation without requiring a low pass filter.

The camera’s exceptional technology is reinforced by an engineering design that pays special attention to the compatibility between the sensor and accompanying lenses.

Fujifilm X-S1 – TIPA Best Superzoom Camera Award

The premium long-zoom Fujifilm X-S1 digital camera offers the ergonomics and attributes of a full-featured DSLR with the convenience of an integral lens. It was awarded the TIPA Best Superzoom Camera for its myriad of features and controls which are complemented by an excellent Fujinon Super EBC 26x zoom 24-624 lens with

Intelligent Zoom capability and an exceptional performance EXR CMOS 2/3 inch sensor, especially under high ISO and low light conditions.

…2/…

The X-S1 was also recognised for its full manual controls, the in-camera RAW format processing function, as well as its full HD 1080p movie recording capability.

Fujifilm Senior Category Manager – Imaging, Daniel Paul, saidthe TIPA awards are the most coveted photo awards in Europe.

“The Awards for the X-Pro and X-S1 are indicative of Fujifilm’s commitment to researching and developing exceptional cameras, complete with innovative engineering and cutting edge design,” Mr Paul said.

PMA Australia’s first Future Leaders Program Workshops were successfully run

In Sydney, Melbourne and Brisbane in late April and May 2011. Fifty-five industry future leaders, from a variety of retail, wholesale, professional photography and picture framing businesses attended the workshops, which were developed and run by PMA’s long time training partner, The Friedman Group. The workshops focus on refining the future leaders’ communication skills, enhancing business development skills and developing world-class practice strategies.

Kathy Warlum from the PMA Australia’s Future Leaders Program said, “We are delighted to have Fujifilm as Platinum Sponsor of this year’s event. Organisations that participate are showing their commitment to the future of the Australian photographic industry.”

After a comprehensive assessment and evaluation process Harvey Norman chose Fujivision’s most advanced media player, which runs up to 6 HD channels simultaneously, to form the cornerstone of their digital signage system.

Saldanha continued, “A channel in the digital signage environment is effectively like a TV station that runs its own content. Fujivision digital signage gives Harvey Norman scalability and lower hardware costs, with different channels allowing the retailer to run department-specific content to LCD monitors around the store.”

Fujivision content is hosted on Fujifilm servers. As part of the Fujivision solution the company creates specific ads and promotions for Harvey Norman to help enhance brand and product recognition. The Fujivision system also has an efficient online proofing module that allows the retailer to review content and make changes by recording text, voice or video frame-by-frame, saving time and minimising potential errors when publishing to the network.

Ben McIntosh, General Manager Harvey Norman Computers said, “We judged the Fujivision digital signage solution as the one that best met our many in-store requirements. By using the Fujivision system we now have the potential for generating additional revenue through sales lifts and the ability to create effective co-branding opportunities with suppliers. As Fujivision is networked we are able to have our customised playlists managed on a national, state, metropolitan, store and even screen level, allowing very targeted messaging throughout the day. There is also a ‘dayparting’ feature that allows any chosen content to be run at specific times. All in all it is a very clever, intuitive and effective digital signage solution. We were also very impressed that Fujifilm provide a complete turnkey solution and could offer us everything from hardware to content management and support. With Fujivision’s proven track record and our long standing relationship with Fujifilm, we are very confident in their consistently high levels of service and support – something that is vital in the world of successful retailing.”

For more information on Fujivision digital signage solutions go to:

www.fujivision.com.au

www.fujifilm.com.au

“The camera is ruggedly built, has a very sharp 23mm F2.0 moderate wide angle lens that offers selective focus, and its APS-C CMOS sensor offers high image quality even under low-light conditions.

“As a near-silent camera with excellent manual and automatic shooting modes, the FinePix X100 stands out as a serious alternative to a compact system camera or a travel camera for the enthusiast and professional photographer.”

Fujifilm Senior Category Manager – Consumer & Professional Products, Matt Dole, said winning this esteemed Award from EISA is indicative that the FinePix X100 is the best in its class.

“The FinePix X100 captures high quality professional standard photos despite being a discreet, light and easy to carry compact camera,” Mr Dole said.

“This prestigious Award from independent experts is a testament to the outstanding quality and features of the FinePix X100, which is proving to be an ideal choice for many professional photographers keen to have a compact alternative to their bulky SLR camera.”

Mr Dole said Fujifilm is extremely proud of this impressive Award which is a tribute to the camera’s impressive capabilities and functionality.

“Whitech is a multi-award winning company renowned for its innovative software solutions as well as its creative business and marketing solutions,” Mr Marshall said.

“FUJIFILM’s 100% acquisition of Whitech will complement the rapid growth of CloudNET - FUJIFILM’s solution focussed business unit.

“A key advantage of FUJIFILM’s ownership of Whitech is that the organisation can direct software development as required.

“CloudNET solutions can be customised to accommodate specific customer needs, allowing software requirements to be developed accordingly using Whitech’s expertise,” he said.

CloudNET provides a range of solutions that help customers grow and better manage their business capabilities and opportunities through the provision of digital asset management services, analogue to digital transition

programs, bespoke application integration, as well as a range of pay as you go Software-as-a-Service and online storage solutions.

Mr Marshall said FUJIFILM has had a strong business relationship with Whitech.

“In keeping with FUJIFILM’s commitment to provide a sophisticated fulfilment solution, the organisation will continue to invest in Whitech’s development to accommodate future growth,” Mr Marshall said.

FUJIFILM Product Manager – Consumer Products, Melissa Butcher, said the Fujifilm SDXC card works brilliantly with the latest high megapixel digital cameras and full HD camcorders that support the new SDXC format.

“Video files are no longer limited to smaller sized files because SDXC uses the new exFAT file format that allows for greater file sizes when compared with the FAT32 format used in SDHC cards,” Mrs Butcher said.

“Large, high definition JPEG or professional RAW still photography formats are ideal to save on the Fujifilm SDXC card. The card can read speeds up to 60mb/sec and write speeds up to 35mb/sec, attaining a UHS-1 specification.

“The Fujifilm SDXC card also comes equipped with a card reader to ensure safe data transfer from your SDXC memory card to a PC or Mac

“The Class 10 speed of the Fujifilm SDXC makes data transfer to PC / Mac exceptionally fast (using the supplied card reader), which means photo and video editing is quicker and easier,” she said.

Complete with protective case, the Fujifilm Pro Series 64GB SDXC Class 10 card has a 5-year warranty and the Fujifilm SDXC card reader has a 2-year warranty.

The Fujifilm Pro Series 64GB SDXC Class 10 card has a RRP of $399.

FUJIFILM Australia General Manager – CloudNET, Sturt Eastwood, said the benefits for partners not only includenew revenue raising opportunities, it also potentially attracts a whole new customer base.

“With Fujifilm’s range of innovative new product and service initiatives, retailers are able to provide consumers with flexible transaction options in an online or in-store environment.

“Such solutions are able to drive new levels of product awareness and traction,” Mr Eastwood said.

Solutions to be showcased include Imagine, the photo printing and gifting platform accessible via browser or in-store touch screen kiosks.  Also featured will be Wrappz - the smart new hardware personalisation and protection system, as well as FujiVision ®, the intelligent in-store digital signage system.

Imagine

Imagineis an online and in-store digital printing and gift ordering platform, built upon Fujifilm’s cloud technology.

Customers can access Imagine from a browser (Imagine Online) or in-store kiosk (Imagine Kiosk) to upload their digital images which are then stored securely in the cloud. They can apply their images to a range of items including prints, gifts, photo books, canvas prints, calendars, cards and posters – all with the ability to apply a wide range of embellishments, backgrounds and borders to create a truly unique product.

Projects can be started online, saved and continued in-store and vice versa if required. Images can also be imported from social network sites such as Facebook, Flikr and MySpace.  

Imagine is a fully managed service that is deployed under partner’s brands and can include the relevant marques / logos, style guide and colour schemes to integrate seamlessly with existing websites and product lines.

Fujifilm’s CloudNET team can assist with marketing programmes such as electronic customer relations management, Search Engine Optimisation, advertising strategies and leveraging the social media space, enabling new category entrants to be business ready - instantly.

FujiVision

FujiVisionis a cloud-based digital signage and content solution that drives product awareness and sales by delivering marketing messages to consumers via electronic screens in retail and other high foot-fall environments.

FujiVisioncan deliver targeted marketing messages instantly and be deployed at a National, State or even individual store level to broadcast promotional offers, advertising content and availability / stock levels to drive spontaneous purchasing behaviour. FujiVision also delivers training videos, sales data, safety information and other business data to staff across stores or environments that are networked with the solution.

FujiVision encompasseshardware, software, installation, service, content and support. The CloudNET design team is able to create content for scheduled broadcast across the screen network. Service, data flow and scheduling is also managed by FujiVision enabling retailers to focus on their core business operations.

Wrappz

Continuing Fujifilm’s heritage of creating innovative new products for the consumer imaging market, CloudNET will also be showcasing Wrappz - a new customised protection system comprising a super thin protective laminated vinyl decal that can be tailor-made to decorate, protect and personalise popular consumer tech devices.

Adding a whole new dimension to the look and feel of electronic gadgets, Wrappz can turn a mobile, laptop, iPod or tablet into a personalised fashion accessory, making it stand out in a crowd while providing significant protection against scratches and marks.

The patented 3M vinyl is easy to apply and can be changed as often as you like to make a fresh fashion statement, without any sticky residue or damage to the device.

In three easy steps, customers can create their Wrappz online from the wrappz.com.au website without the need to login:

1. Select a device from hundreds of specs including mobiles, laptops, games consoles, iPods, cameras and tablets.
2. Upload your own images or select from the Wrappz library which features cool artwork and licensed content.
3. Design personalised Wrappz for your device.

“In just 2 – 5 minutes, softcover photobooks can be fully built and finished on silver halide paper using your existing minilab,” Mr Paul said.

“Using the auto-fill mode in the Imagine on Kiosk module means that an entire job can be completed in around 10 minutes.

“Using lay-flat technology, customers are able to spread one photo over two pages seamlessly and also create fully customised collages with embellishments, borders and text.

“Photo prints in 8”x12” sizes – which are best produced on Fujifilm Crystal Archive Paper – are used to output 5.7”x8” photobooks that range in size from 10 – 30 pages.

“Simply load your silver halide prints into the stacker, select your product and then press start.

“The Photobook Builder can also produce greeting cards with up to 20 folded greeting cards being produced at once and a capacity of 115 cards per consumable roll,” Mr Paul said.

Complete with small footprint (0.87m²) and high processing capability, the Frontier DL450 can print on 12” paper as well as 4”, 5”, 6”, 8” 10” and 11” papers up to 12” x 36” panoramic prints (all with a 36” advance), enabling photofinishers to meet the majority of customer printing needs.

The Frontier DL450 also facilitates photo books and other lucrative value-added product offerings (cards, calendars, etc) thanks to its support for sheet paper and ability to produce double-sided prints.

The Frontier DL450 is powered by Fujifilm’s Frontier Workflow Management Software “MS”, with integrated Image Intelligence™ technology.

Image Intelligence™ automatically compensates for conditions such as poor lighting, backlighting, high contrast, underexposure or overexposure. It also makes skin tones more natural and facial expressions more distinctive. Processing time is reduced because photo correction is automatic ensuring high quality prints.

Fujifilm Quality Dry Photo Paper – inkjet paper used specifically with the Frontier DL450 – achieves vivid colours, high black density and pure whites, ensuring high quality prints that offer outstanding gloss and detail.

Frontier DL450 regular maintenance simply involves changing the ink cartridges and papers.

FUJIFILM Australia Senior Category Manager - Hardware, Daniel Paul, said the Frontier DL450 is a user-friendly dry minilab solution that provides high quality, high capacity output with minimal maintenance and training required.

“Awarded the TIPA Best Retail Finishing System, the Frontier DL600 has a processing capability of 650 sheets per hour (4” x 6” at 720 dpi), as well as a 1,440 dpi high quality print mode. Print sizes range from 3.5” x 5” to a maximum of 12” x 48”.

“The ink cartridge capacity is 700ml per cartridge, reducing the frequency of consumable changes,” Mr Paul said.

“Designed to minimise operational space, the unit requires access from only the front and left hand side allowing the Frontier DL600 to be placed in a corner, significantly reducing the overall operational footprint of the unit.

“Setting different paper types and checking the condition of the printer has been simplified with the addition of an operation panel on the printer’s front,” he said.

Frontier DL600 features at a glance include:

• Print sizes: from 3.5” x 5” to a maximum of 12” x 48”
• Processing capability: 650 sheets per hour (4” x 6” size at 720dpi)
• Automatic nozzle check function
• Double roll paper loading facility
• Sorter capacity for up to ten 8” x 12” orders
• Five coloured inks in C / M / Y / LB / K (700ml cartridge each)

• Exclusive inkjet paper in both Glossy and Lustre (4”, 5” & 6” widths with 180m lengths; 8”, 10” & 12” widths with 100m lengths)

The Frontier DL600 will be available in Australia from June 2011.

“The Frontier LP5700R offers a high speed processing capacity of up to 2040 prints, despite having a compact 1.2m² footprint. The compact dimensions and three-sided maintenance provides greater flexibility and space efficiency in a retail store layout,” Mr Paul said.

“With a fast, yet energy efficient drying system - including dry-to-dry time in just 82 seconds – drop off, processing and pick up can be completed in a single trip by customers,”Mr Paul said.

“The Frontier LP5700R also includes 12 x 18 inch print capability with a dry-to-dry time of 107 seconds.

“Other elements include a high speed conveyor belt, highly efficient multi-path chemical processing system and FUJIFILM’s proprietary Image Intelligence™ which automatically compensates for problematic conditions such as poor lighting, backlighting, high contrast and underexposure or overexposure. Image Intelligence™ also makes skin tones more natural and facial expressions more distinct.”

Mr Paul said the Fujifilm Frontier LP5700R produces sharp, high resolution images with pure, vivid colours.

Suitable for most locations, the Fujifilm 3D Print System is simple to set up and requires a small foot print for direct printing of 3D images on to dedicated lenticular sheets.

Featuring FUJIFILM’s proprietary Image Intelligence™ and 3D Image Processing technology, the system employs a printing method that uses thermal sublimation to transfer images directly onto lenticular sheets to create a 3D effect.

Four print sizes are available – 6 x 9 inch, 6 x 4 inch, 4 x 6 inch and 5 x 7 inch – and the system is capable of handling a variety of 3D images, including 3D composite scenes using 3D templates and ‘green screen’ installations.

FUJIFILM is a leader in 3D camera technology afterintroducing the world’s first 3D digital camera to capture and display realistic 3D stills and movies, without the need to wear special 3D glasses.

FUJIFILM Australia Senior Category Manager - Hardware, Daniel Paul, said with the huge interest and anticipated growth expected in 3D camera technology, the Fujifilm 3D Print System is an ideal business solution for the provision of value-added services.

While the Microsoft Surface® systems can be adapted to a range of service applications, the initial software release will provide consumers with the functionality to design and produce a variety of Photo Book products.  

The standard Microsoft Surface® unit has been customised with all the traditional photo business peripherals, media card reader, DVD drive, as well as a receipt printer which has been added to facilitate operating in a retail environment.

FUJIFILM Australia Managing Director, Dave Marshall said that while the technology has been used globally for various projects, this is the first time it will be used in Australia for commercial application in a retail environment.

“Using the Fujifilm Collaborative Media Surface table, consumers will have the opportunity to create Photo Books using the same workflow as the traditional DPC upright kiosks,” Mr Marshall said.

“Complete with a 30” working surface that will enable life size representations of the finished product, as well astechnology optimised to respond to 52 touches at one time, multiple people can use the Microsoft Surface® technology for each order enabling families to gather round and work hands-on to design their Photo Book projects together.

“Once they have created their project, they simply confirm their order before receiving a receipt which they take to the counter to complete the ordering process. The product will then be available for collection from the store in less than two weeks.

“The system uses a blend of wireless protocols, special machine readable tags and shape recognition to seamlessly merge the real and virtual world.

“Microsoft Surface® does not have any cables or external USB ports for plugging in peripherals – there is also no keyboard, no mouse and no trackball,” he said.

Mr Marshall said Microsoft Surface® uses a series of infrared cameras to literally see what is on its table top.

“A projector is located underneath the table surface which projects an image onto its underside, while five cameras in the machine’s housing records reflections of infrared light from objects and human fingertips on the surface.

“Microsoft Surface® technology opens up a whole new range of potential business and lifestyle opportunities.

“We are very excited about working with Microsoft Surface® technology and look forward to introducing new applications, technologies and versions as they become available,” Mr Marshall said.
                                   

Complete with silken white finish and cute design, the Instax Mini 7S is a sleek looking camera that produces sharp, super fine-grain credit card sized instant prints using Fujifilm Instax Mini Instant film.

Instax instant colour films are ISO800 films that produce sharp, clear reproduction for vivid colour, natural skin tones and super fine grain instant prints.

Instax Mini Instant Colour film produces a credit card size white bordered print measuring 8.6cm x 5.4cm with an actual image size of 6.2cm x 4.6cm.

The Fujifilm Instax 210 is a commercial grade instant camera that uses Fujifilm Instax Wide Instant Colour Film to produce vivid colour images in a wide picture format.

With its automatic adjusting flash, high resolution retracting lens, close-up lens adapter and large, clear viewfinder, the Fujifilm Instax 210 captures and delivers high quality prints in an instant.

Its high precision Fujinon lens incorporates a programmed electronic shutter, two range selectable shooting options and an LCD control panel displaying focal distance and film count on the Fujifilm Instax 210.

The Fujifilm Instax 210 instant camera is available in sleek black and sports a rounded shape with an easy to hold side grip, plus a finger controllable composite control panel.

The compatible ISO800 Instax Instant Colour Film is professional grade and produces sharp clear reproduction for vivid colour, natural skin tones and super fine grain instant prints.

Instax Wide Instant Film produces a white bordered print measuring
6.2cm x 9.9cm with an actual image size of 8.6cm x 10.8cm.

The Fujifilm Instax Mini 7S has a RRP of $139 (including GST) and is available in white only.

The Fujifilm Instax 210 has a RRP of $160 (including GST) and is available in black only.

FUJIFILM Product Manager - Consumer Products, Melissa Butcher – said the new Instax Mini 50s offers improved shooting performance resulting in clearer, sharper and more vibrant photos.

“The high performance Flash mode automatically calculates surrounding brightness and adjusts shutter speed accordingly - excellent for party photos with subdued lighting or other low light situations,” Mrs Butcher said.

“The high precision Close-up Fujinon Lens allows you to shoot from a distance up to 30cm away, while the electronically controlled Self-Timer mode allows you to create two photos with the single press of the shutter.

“The stylish Instax Mini 50S is a sleek looking camera that produces sharp, super fine-grain credit card sized instant prints using FUJIFILM Instax Mini Instant film.

“Instax instant colour films are ISO800 films that produce sharp, clear reproduction for vivid colour, natural skin tones and super fine grain instant prints.

“Instax Mini Instant Colour film produces a credit card size white bordered print measuring 8.6cm x 5.4cm with an actual image size of 6.2cm x 4.6cm,” Mrs Butcher said.

The FUJIFILM Instax Mini 50s has a RRP of $199 (including GST) and will be available in late September 2011.

Available in Black, Silver, Orange, Blue, Green and White, the FinePix XP30 also incorporates 14-megapixels, 5x optical zoom, a full range of flash overrides, face detection, multiple subject-based scene modes, in-camera retouching functions and HD movie capture.

GPS tagging

The FinePix XP30 is the first rugged, outdoor camera to feature GPS functionality. Capable of telling you where you are in the world, the FinePix XP30 displays locations either as longitude and latitude, or by place name.

The FinePix XP30 has an embedded list featuring around half a million places of interest across the globe. Once a shot has been captured, the image is tagged with location information, enabling you to quickly find shots of a place you’ve visited.

To create a photobook of a specific location, the Photobook Assist function enables you to tag images then turn the pages of the book on the camera’s rear LCD.

If you want to revisit a location but can’t remember the directions, the Photo Navigation mode can help – simply find a shot of the location and the FinePix XP30 will advise how far it is from your current spot and also provide directions to get there.

The Route Logging function allows you to retrace steps and map a route of your travels. The FinePix XP30 stores location data every 10 minutes** and once the images are downloaded to a PC through MyFinePix Studio (bundled image viewing software), a map of the route along with photos you captured along the way, is created using Google Maps.

4-way protection system

Complete with riveted front panel, round body shape and smart two-tone design, the FinePix XP30 is ready for action:

• Waterproof to 5 metres– perfect for underwater photography, photo capture in heavy rain or snow or even washing the camera under the tap when it gets dirty.
• Shockproof to 1.5 metres – it can handle being dropped or knocked around.
• Dust / Sandproof– take it to the beach with no worry of sand clogging it up.
• Freezeproof to -10°C – perfect for skiing, snowboarding or other sub-zero activities.

Fujinon 5x wide optical zoom

Ideal for underwater and night-time shooting, the FinePix XP30 sports a Fujinon
5x optical zoom covering 28-140mm wide angle (35mm equivalent) and FUJIFILM’s advanced Optical Image Stabilisation system, making it well equipped to deliver high quality images without camera shake or blur.

HD Movie capture

For outdoor photographers keen to shoot video, the FinePix XP30 offers HD movie capture of 720p at 30 frames per second or conventional 640 x 480 pixel definition.

Scene Modes

Incorporated in its healthy range of subject-based scene modes, the FinePix XP30 features Motion Panorama which automatically stitches up to three shots to create a panoramic photo.

There’s also a number of in-camera retouching functions including crop, rotate and
red-eye removal.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix XP30 is ideal for outdoor enthusiasts with active, outdoor lifestyles who need a tough camera to accommodate their environment.

“The camera’s new GPS facility is a perfect addition that will appeal to adventurers and travellers alike,” Mr Dole said.

The FinePix XP30 includes a Li-ion rechargeable battery NP-45A, Battery Charger, Hand Strap, USB cable, CD-Rom and User Guide.

The Fujifilm FinePix XP30 has a recommended retail price of $299, including GST.

The FinePix JV250 and FinePix JX350 cameras are each encased in sleek and luxurious metal bodies with soft, curved edges. Thanks to their ultra-slim design, the cameras are compact enough to slide into a pocket or handbag so you can have one handy at all times. 

Features on both the FinePix JV250 and FinePix JX350 include a 16-megapixel sensor,

2.7-inch LCD, Face Detection technology, ISO sensitivity to1600 at full resolution (ISO 3200 at 3MP), full HD image and 720p HD video capture, as well as Digital Image Stabilisation.

Key differences between the two models include a 3x optical zoom on the FinePix JV250 (36mm-108mm equivalent) and a camera body that is 20.9mm (18.5mm*) thick. The FinePix JV250 is available in three colours – Black, Silver or Pink.

The FinePix JX350 is equipped with a 5x Fujinon optical zoom (28mm-140mm equivalent) and a camera body that is 23.7mm (18.5mm*) thick. The JX350 is available in two colours – Black or Silver.

Both camera models deliver sharp, clear images that are perfect for enlarging on screen or in print without compromising image quality.

Photos from either camera can be blown up to A3 size without any trouble at all, making them perfect for framing and creating your own wall art.

HD Movie Capture

The FinePix JV250 and FinePix JX350 offer full HD image and 720p HD video capture which enables you to capture stunning, detailed photos and videos that can be enjoyed in glorious high definition on an HD ready television or PC using the optional HD Player (HDP-L1) accessory kit with wireless remote control (HDMI cable not included).

Smile / Blink Detection

Smile Detection works with Fujifilm’s highly acclaimed Face Detection technology to detect smiles on faces – it won’t capture a photo until it detects a smile so you’re guaranteed happy shots. Another feature is Blink Detection which warns if you have captured an image with people blinking so you can re-shoot if necessary.

Facebook and YouTube Easy Web Upload

The FinePix JV250 and FinePix JX350 offer an innovative function called Easy Web Upload that allows you to sort through photos on-camera and decide which ones to upload to Facebook or YouTube. Simply connect to a PC and launch the MyFinePix Studio software (for Windows) and they will immediately upload.

PhotoBook Assist

PhotoBook Assist helps you create stunning photo books in-camera and allows you to turn the pages as if you were looking at an album. In addition, the new Image Search tool lets you search by date range and photo type.

i-Flash Intelligent Flash

A flash control system that efficiently controls the flash level for a given exposure to produce beautifully balanced flash illumination across the foreground and background.

Tracking Auto Focus (AF)

Tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed. Once the shutter is fully pressed, your subject will be in the centre of the photo in perfect focus.

Motion Panorama Mode

This mode will automatically stitch up to three shots to create a panoramic photo.

Face Detection and Automatic Red-Eye Removal

Face Detection technology can track up to 10 faces simultaneously. The system instantly corrects red-eye and saves both the original and corrected image file automatically.

Digital Image Stabilisation

Reduces image blur automatically, resulting in excellent image quality.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix JV250 and FinePix JX350 incorporate FUJIFILM’s latest technology, complete with a thin chassis and high quality Fujinon zoom.

Accessories for the FinePix JV250 and FinePix JX350 include a Lithium-ion battery (NP-45A) battery charger (BC-45C); Plug Adapter, Hand Strap; USBcable; FinePix Software (CD-Rom); Owner’s Manual.

The Fujifilm FinePix JV250 is available in Black, Silver or Pink and has a recommended retail price of $149 including GST.

The Fujifilm FinePix JX350 is available in Black or Silver and has a recommended retail price of $169 including GST.

Encased in a brushed metal chassis with hairline finish, the FinePix T200 features a
14-megapixel CCD, 2.7” high resolution (230k pixels) LCD, 28mm-280mm (35mm equivalent) Fujinon optical zoom lens and sensitivity up to ISO 3200.

Dual Image Stabilisation

The FinePix T200 comes equipped with a powerful sensor shift Dual Image Stablisation (CIS) system that helps eliminate camera shake and deliver high quality images in a wide variety of lighting conditions. The result is an expanded range of shooting situations where the cameras can be used without the need for a tripod or other support. With CIS working in the background you can capture sharp, colourful scenes and portraits at night.

HD Capability

The FinePix T200 offers stunning movies in 720p HD with sound at 30fps – and you can even zoom during movie capture. To enjoy the movies on an HDTV, an optional HD player accessory kit with wireless remote control will allow you to enjoy amazingly detailed stills and high resolution movie playback (HDMI cable not included).

Tracking Auto Focus

Tracking Auto Focus (AF) is perfect when you need to capture a photo of a moving subject and can’t keep your subject in the frame. When you switch on Tracking AF, it will track your subject and ensure that you achieve a crisp picture with your subject in the centre of the frame in perfect focus.

Face Recognition Technology

With Face Recognition, the camera can identify the people in a photo by name. Fujifilm’s Face Recognition Technology allows you to pre-program eight people into the camera. There is also an option to categorise them into groups (eg. friends / family) along with their birth dates. The next time you capture a photo of the same person, the camera will cleverly recognise that person and optimise the settings to ensure the exposure and focus are best suited to the individual, rather than the other people in the photo. The technology can also recognise up to four pre-programmed people on screen at the same time.

The Image Search tool is able to use the Face Recognition data (name, birthday, category) to help find and playback photographs quickly and easily.

Other FinePix T200 features include:

Face Detection and Automatic Red-Eye Removal

Fujifilm’s latest Face Detection technology enables perfectly exposed and focused portrait shots and is able to track up to 10 faces simultaneously. The system instantly corrects red-eye and then saves both the original and corrected image file automatically.

Scene Recognition Auto (SR Auto)

This mode intelligently detects the scene type you are shooting and optimises the camera’s focus, exposure and white balance. Regardless of whether you’re photographing flowers or a holiday landscape, you can shoot flawless photos at the press of a button.

Motion Panorama Mode

Motion Panorama Mode automatically stitches up to three shots to create a panoramic photo.

Smile / Blink Detection

Smile Detection works with Fujifilm’s highly acclaimed Face Detection technology to detect smiles on faces – it will not take a photo until it detects a smile, ensuring happy shots. Blink Detection warns you if you have captured an image with people blinking, so you can re-shoot, if necessary.

PhotoBook Assist

The PhotoBook Assist feature allows you to tag images and then creates a simulation of the photo book that can be viewed on the LCD.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix T200 is small in design but big on features and packed with power.

The FinePix T200 includes a Li-ion rechargeable battery NP-45A, Battery Charger, Hand Strap, USB cable, Plug Adapter, CD-Rom, Owner’s Manual and Warranty Card.

The Fujifilm FinePix T200 has a recommended retail price of $249, including GST.

Available in six gorgeous colours – Black, Silver, Pink, Blue, Purple and Red – the FinePix Z90 houses a 14.2 megapixel sensor, 5x Fujinon optical zoom, 720p HD movie and 1080p image capture, stunning 3-inch wide LCD touch screen and YouTube / Facebook easy web upload facility, despite being a camera just 17.45mm thick.

HD image and movie capture

The FinePix Z90 features a high resolution HD movie mode (720p) with sound, enabling you to easily display detailed, ultra clear high definition photographs and movies in all their glory on high definition televisions*.

Social networking

The YouTube/Facebook easy web upload facility on the FinePix Z90 allows you to shoot, edit, select and upload your favourite images to social networking sites.

You can use the camera to select the photos and movies you would like to upload, then next time you connect the FinePix Z90 to a computer and launch the MyFinePix Studio software (supplied with the camera) your photos and movies will upload to your favourite site in just a few clicks.

The numerous edit functions on the FinePix Z90 also allow you to rotate, crop, collage, resize, adjust brightness and create mosaic effects on photo faces to ensure they are prepared for internet sharing.

5x Fujinon optical zoom lens

The FinePix Z90 sports an impressive 5x Fujinon optical zoom lens (28-140mm equivalent) which opens up a wide array of photo opportunities that might normally be out of reach.

The FinePix Z90 optics operates internally, preserving the sleek design of the camera and providing protection against scratches and bumps. When combined with FUJIFILM’s Digital Image Stabilisation, images are blur-free.

3-inch wide LCD touch screen

The FinePix Z90 is equipped with a stunning 3-inch wide LCD touch screen which allows you to effortlessly navigate your way round the camera’s many functions without having to press any buttons.

The responsive touch screen not only lets you capture and view photos at the touch of a finger, it also provides a large bright screen where you can playback your photos.

Dual Direction GUI

The Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu buttons and current image.

The screen can be split in various ways allowing you to view multiple images at once in playback, enabling you to easily scroll through your images to locate the ones you are looking for.

Scene Recognition Auto (SR Auto)

SR AUTO intelligently detects the scene type and shooting conditions, optimising the camera settings accordingly. Regardless of whether you are photographing a group of friends in a nightclub or shooting a beach scene, the FinePix Z90 can produce perfectly balanced photos at the press of a button.

The FinePix Z90 also features lowlight capabilities up to ISO3200 at full resolution and advanced Face Detection technology with automatic red-eye removal.

Target Auto Focus (AF)

Tracking AF is ideal for capturing subjects on the move such as a child on a swing or a footballer shooting a goal. It locks on to and tracks fast moving subjects to keep them in frame and in focus, even at 5x optical zoom. Tracking AF is also great for capturing dynamic close-ups.

When you select the touch and shoot function and touch the LCD screen, the camera will automatically release the shutter and capture the best photo for you.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix Z90 is the perfect choice for fashion conscious enthusiasts seeking function as well as style.

“The camera is conveniently portable, yet equipped with impressive functions that provide superb image quality,” Mr Dole said.

The FinePix Z90 includes a Li-ion battery NP-45, Battery Charger, Hand Strap, USB cable, CD-Rom.

The Fujifilm FinePix Z90 has a recommended retail price of $249, including GST.